The marketing approach that led to $1.5M in sales pipeline for this Ohio CNC machine shop
A look inside the lead generation system that took Firstar from referral-driven growth to an active, inbound pipeline.
“The momentum Firstar has right now is a competitive advantage.
We’ve been proactive and now have a marketing engine that is paying off in a big way. One of the new defense customers we gained could become our 2nd largest customer and that alone will have paid for the marketing investment.”
Luke Orszag, Firstar Precision
18
months of focused effort
$1.5M
in quotes
issued
3
new defense customers
About this case studyFirstar’s business was heavily concentrated amongst a few large customers. To achieve their growth goals, they needed new ways to proactively find customers and become more discoverable online.
We stepped in as a fully-integrated member of their team to create an ABM program that would give Firstar sustained pipeline growth for years to come.
Now, they are getting quote requests each month from their ideal customers.
Our takeFocus creates measurable outcomes.
An Account-Based approach allowed us to stand out in a very saturated market and win new business. The key was getting hyper-focused on the clients we want to gain and meeting them with a message that resonates.
“Our industry is very sticky. Everyone has a supplier and convincing them to move their business elsewhere is very very difficult. The fact we’ve been able to get in front of them and win new business is proof that our efforts are standing out among the competition.”
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