Designed to move you beyond referrals and cold calls by building a focused marketing engine tailored to the accounts that matter most.
When your customers are few but high-value, broad marketing doesn’t make sense.
That’s where Account-Based Marketing (ABM) comes in.
ABM focuses your marketing efforts on the exact companies and decision-makers who can make the biggest impact on your growth. It brings alignment to your sales process, clarity to your message, and consistency to your outreach so every interaction moves you closer to revenue.
At Towers Growth, we build ABM programs specifically designed for industrial and B2B companies with complex sales cycles. Whether you’re launching a new product, entering a new market, or trying to reach key accounts that have been hard to engage, we help you get in front of them.
Account-based Marketing (ABM)
Ad Campaigns
Public Relations
Events
SEO
Direct Outreach
Content Marketing
Our Account-Based Marketing programs connect sales and marketing efforts into one cohesive system.
You’ll gain a framework for sustained growth, not a one-time campaign.
Process
Our ABM process follows four phases designed to connect you with ideal clients.
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1. Define
We start by building your Ideal Client Profile (ICP) and lead scoring model.
Together, we identify which accounts offer the highest opportunity and what signals indicate a strong fit. This foundation ensures every marketing dollar is focused where it counts.
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2. Develop
We create the messaging, content, and assets that will resonate most with your target accounts — from thought leadership articles and case studies to sales collateral and digital ads.
Our goal: turn your technical expertise into messaging that connects.
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3. Deploy
We launch digital campaigns and outreach where your audience is most active.
Your target accounts start seeing your name, hearing your message, and engaging with your content — across LinkedIn, email, events, and beyond.
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4. Discern
We track progress, analyze engagement, and discern our next steps.
Every month, you’ll see what’s working, where to pivot, and how your efforts are converting into real opportunities for your sales team.
Who ABM works for
Account-Based Marketing is perfect for companies who:
Want to grow in highly technical or niche industries
Sell high-consideration or complex services
Are ready to invest in long-term, relationship-driven sales growth
If you know your product is strong but your market hasn’t caught on yet, ABM can bridge that gap.
From our clients
“Previously, we were spending way too much time chasing deals that were never going to be a fit. The ABM work helped us tighten our focus and finally point our efforts at the companies we want to build long-term relationships with. It’s been a huge shift in how we think about growth and we’re starting to see results with our target accounts.”
FAQ
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ABM focuses on specific accounts rather than broad audiences. It prioritizes depth over reach, combining content, digital visibility, and personal outreach to move target accounts through the buying process faster.
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Most clients start seeing meaningful engagement from key accounts within 4-6 months and more consistent lead flow around the 9 month mark depending on your industry’s buying timeline.
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The only software needed will be a CRM system to track contact engagement and new opportunities. If you already have a CRM, great! We’ll help you leverage what you already have. If you don’t, we can make recommendations and set up a CRM on your behalf.
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Yes — that’s exactly who we designed this for. We act as your in-house, but outsourced, marketing team and manage everything from planning to execution.
Ready to focus your marketing where it matters most?
Let’s build an ABM program tailored to your best opportunities.