Your business already has the expertise your customers are looking for. The challenge is making sure they see it.
Our content marketing service is for B2B companies who want to build visibility and credibility with the audiences that matter most. We turn your everyday expertise into powerful marketing assets that grow your reputation, generate leads, and support your sales process, without all the fluff.
We act as an extension of your team to plan, create, and manage ongoing marketing content that builds awareness and trust over time.
We handle the strategy, creation, and publishing so your team can stay focused on what they do best.
Each content marketing partnership typically includes:
Process
Our process is structured to bring clarity, consistency, and measurable progress to your marketing efforts.
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1. Research
We start by immersing ourselves in your world. We learn your goals, your expertise, your Ideal Client Profile (ICP), and what sets you apart. We jump right in with content audits, interviews, and defining clear messaging pillars.
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2. Plan
We build your content roadmap based on what will resonate with your audience. We plan newsletter topics, case studies, LinkedIn posts, and blog articles several months in advance. We stay on top of the planning so you can focus on contributing expertise, not project managing us.
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3. Create
Our team develops content that sounds like you — clear, credible, consistent, and human. We combine strategic storytelling with deep industry understanding to make sure you’re proud of every piece.
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4. Measure & Adapt
We track performance across every channel and use successful content to inform our next steps. We’ll show you what’s working, where we can pivot, and what the data is telling us about your audience to continuously improve your content strategy.
Who content marketing works best for
If your business depends on trust, reputation, and long-term relationships, content marketing is one of the most effective tools you can invest in.
Leaders who know their web presence could make a better first impression...if they just had the time.
Teams who can't afford a full-time marketing hire but desperately want one.
Companies that have had "we need to do something on socials" on their to-do list, year over year.
Companies that have strong expertise but struggle to communicate it.
Leaders who want their company’s first impressions to match their quality of service.
Want to Work There
Scaling the WTWT newsletter
Related Case Study: Coming Soon
“I’m so grateful for [Towers’] support in this process. It felt so good to hand this over and know things would get done really well!”
Jill Felska, Founder, Want to Work There
FAQ
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We’ll take on everything you don’t want to handle – from strategy and topic development to writing, editing, design, and scheduling. You simply review and approve before publication.
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Yes! Our background in manufacturing, technology, and consulting allows us to translate complex topics into content that’s clear and credible.
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We base every topic on your business goals, customer pain points, and what’s happening in your industry. Each month’s content plan is strategically aligned with your sales conversations and upcoming initiatives.
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We make the process as efficient as possible by doing independent research wherever we can. For information that only your team knows, we’ll work with one person per article as the Subject Matter Expert and rotate experts to distribute the time commitment from your team.
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We track metrics like engagement, website traffic, inbound leads, and content reach — but we also look at the conversations your team is having to see if the content is improving their conversations with customers. Real-world feedback is part of how we measure success.
Ready to make your expertise visible?
Let’s build a content marketing program that consistently reaches your audience and supports your growth goals.