Webinar - July 28, 2026 @ 12:00pm CTAttract your dream consulting clients
A marketing foundations webinar for tired business owners.
You’ve grown your business on your own, but you’re watching money trickle out of your bank account and wondering what you’re doing wrong. The thought of having to reexamine your business plan again is exhausting.
What if you just needed to make a few tweaks to what you already have to get your ideal client reaching out to you?
Join Towers Growth and Happenstance Design on July 28th at 12pm CT for a practical webinar on building the kind of marketing foundation that attracts clients you want to work with.
You’ll hear from Mackenzie Yates, Founder & Sr. Growth Strategist at Towers Growth, on how to define who your ideal clients are and clarify your best offerings for them. Then, branding and web design experts, Annie Gerway and Shelley Dunville, Co-Founders of Happenstance Design, will share how to translate your ideal client strategy into a brand and website that creates new business opportunities.
Using real-world examples, we’ll show how to strategically reframe your brand, messaging, and web presence to land your dream clients in 2026.
Register to join
What you can expect from this session
A framework for getting clearer on who your ideal clients are
Practical insight into how brand strategy informs design and website decisions
Examples of how a business can transform their online presence using templates and simple changes that makes your target audience think, “This is for me.”
Ideas for choosing the right level of website investment for your current stage
Visual examples of branding and website changes that book calls and attract buyers
P.S. You’re currently viewing a website and brand designed by Happenstance!
Meet the presenters
Mackenzie Yates, Founder & Sr. Growth Strategist
Mackenzie leads Towers Growth’s strategy and client partnerships, bringing a decade of experience in B2B marketing across industrial, manufacturing, and consulting sectors.
Her work centers on helping technical teams communicate their value clearly and confidently through content, account-based marketing, and sales enablement systems.
Before founding Towers Growth, Mackenzie served as a Marketing Manager to a safety & health consulting firm, later expanding her expertise as a fractional marketing leader. She believes great marketing starts with empathy — understanding the customer, the product, and the people behind both.
Shelley Dunville, Co-founder & web Designer
Shelley is the lead web designer at Happenstance. She’s passionate about collaborating with clients to understand their “why” and tell their unique stories through web design. She loves creating smart processes to seamlessly lead clients through branding and website design work—especially when it results in them feeling super confident along the way. Outside of work, Shelley can be found reading romance novels, crocheting or knitting, dabbling in combat robotics, and traveling with her husband and cat.
Annie gerway, Co-founder & brand designer
Annie is Happenstance Design Co.’s lead branding designer and co-founder. She’s endlessly fond of a good pattern and a funky typeface (even better if they’re paired together!), and loves to bring brands to life with expansive and illustrative identities. When she’s not looking at microscopic differences in pixels, you can find her hanging out with her pets, throwing middling quality ceramics, or playing nerdy games with her friends.
If you're ready to craft a tailored definition of your perfect client and refresh your website so they can't stop scrolling, we hope you'll join us on July 28th.